Programs that drive results through duplicate content

If you're feeling sneaky, you can let your competitors do the heavy lifting for you and snatch up keywords from their sites. To get your website a high search engine ranking, you need to know the concept of SEO and the ranking criteria of search engines like Google and other …

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The hidden agenda behind trust rank

But having seen sites move quickly in some circumstances, I don't worry too much about the sandbox. Sometimes, these websites rank prominently for the business name, so having your expanded Google My Business listing dominate the search article can be a good way to present your company in a more …

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Reasons why marketers love link research

Making sure search engines pick up the keywords you want. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions - but without snubbing any lesser sites that might link to you, as it all adds up. It's …

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Losing Focus on cloaking

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site …

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Lessons I've learned from blogs

Although it is hard to dispute Google's world dominance in terms of world searches, take these numbers with a grain of salt, as some search engines may be inflating their numbers. The best SEO colleagues I have worked with and studied under all have a handful of tools in their …

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What can Twitter teach you about inbound links

Another great example of this URL concept is the keyword phrase "gopher." Go to Google and enter the search term, "gopher." If the URL theory was correct-that you have to own the URL that contains only your keywords-you would expect the first search result to be www.gopher.com. When …

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A do-it-yourself guide to CTR

You'll also need to make sure titles and descriptions are present for every page on your website. Satisfying website information and/or information about who is responsible for the website. Life insurance products such as renew life are designed to provide you with the reassurance that your dependents will be …

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Lets look at our approach to trust rank

For this, you'll definitely want to consult with your client; they know their industry, their business, and their customers far better than you do. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to …

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Reasons why you cannot learn stickiness well

If a site links to you using the 'nofollow' meta tag then their website's authority won't be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don't necessarily trust but still …

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Learn to do doorway sites like a pro

According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content elsewhere, it will randomly select a "canonical" version to index. Last but not least, the website designing of the company is also checked by the affordable …

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Unlocking the mystery of long tail search

you just have to convince them that you are the right business to purchase from. They will only pay if you click on the link to their website – hence the very appropriate name for the strategy. A modern short url is focused on embedding UTM parameters using a URL Builder …

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A do-it-yourself guide to page rank

Take your time to find people who are seeking answers to your question. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. One of my favourite places to visit in …

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Ensure more convenience for users by using page impressions

In older days of SEO, it was possible to pick out a handful of short keywords and keyword phrases, stuff them into as much content and as many links as you could, and eventually rank for them. It is best to not risk your business relationship with Google by appearing …

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Pay attention to forums

A great place to begin good Search Engine Optimization is to create a list of keywords and phrases. There are a number of domain extensions which cost less than $2! A comprehensive range of treatments are available to treat eye conditions including laser eye surgery cost as well as simply …

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Establish your position regarding hits

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Ultimately, you have to weigh the …

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Aligning your goals in relation to 301 redirects

Build backlinks based on semantic keywords. Eg: If your core keyword is "online clothing", try to build backlinks on related words like men's clothing, ladies clothing, clothes in India and so on. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue …

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Which Search Engines use breadcrumbs to determine indexing?

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. Healthy social traffic certainly doesn't hurt SEO efforts. So, what’s the truth behind all the leased line …

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Your key to success: offsite SEO

Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results …

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How does scraping improve search rankings?

Clickbait makes it hard to rank for specific keywords and phrases. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website's search traffic will be negatively …

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Is rich cards a Google ranking signal?

To the average web visitor, there's no real difference between a URL that starts with https:// or https://www. Unnatural links, on the other hand, are any links that you put into place yourself. You need to understand where you are now in order to accurately assess your future rankings …

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What you should have asked your teachers about web 2.0

Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and costs versus …

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Facts about metrics that will make you think twice

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. Before designing a website, or even if your site is already designed, you should …

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How does Duck Duck Go deal with ROI

CMO's eyes light up when they hear growth hacking; it feels new and chichi. Boosting your website or blog traffic should be the #1 priority to making your website successful in making you money online. Focus on keywords that have higher search volume but don't neglect long tail keywords. If …

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