Facts about metrics that will make you think twice

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. Before designing a website, or even if your site is already designed, you should …

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How does Duck Duck Go deal with ROI

CMO's eyes light up when they hear growth hacking; it feels new and chichi. Boosting your website or blog traffic should be the #1 priority to making your website successful in making you money online. Focus on keywords that have higher search volume but don't neglect long tail keywords. If …

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The truth about search queries

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. They are often more willing to visit …

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Can walled garden sites really make a difference?

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build links' is to forge connections and offer value to bloggers and other influencers in your niche. An individual can even smell a …

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Create unique, accurate page titles with URLs in mind

In this example, the website 's homepage is all about clothing and the types of clothing being offered for sale. Using third-party applications will save you time. It may seem too basic, but it is really a very effective tip - a simple change of the landing page title, so it …

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Accurately summarize the page including details of URLs

Likewise, Google wants to rank websites and content that it can trust. The more you can set up expectations for your site visitors, and then consistently meet them, the happier (and more engaged) they'll be with your site. Sharing pieces of content, regardless of if it's from your site or …

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Take care when dealing with keyword density

The question itself can sometimes make for a good headline. Backlinks that could have gone to one consolidated source of information are now being split between two (or more) pages. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for …

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Turn your content into a high performing machine

Although Google Plus might be one of the less popular social networks out there, it's still part of the Google Suite of applications and does play a part in boosting your site's search visibility. The key is creating content ready to serve customers across various devices and platforms. Brands need …

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Repurpose old URLs

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page …

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How you will benefit from anchor text

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Conversion is a cost-effective, direct method of improving revenue. The basic question is always: what keywords do …

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Ensure more convenience for users by using onsite SEO

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Our job as …

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Actionable tips on walled garden sites and Twitter

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. Craft your content with sloppy grammar, and the article loses credibility. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge …

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Using Search Results for Competitive Intelligence

Google and others are indexing more pages than ever. When you advertise offline, you put your ads where the target market is likely to see them. It refers to the number of times your keywords are used on a given page as a percentage of the total number of words …

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Actionable tips on sitemaps and Pinterest

One of the pillars of SEO, a link-building strategy is crucial. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. Now, the actual content of the page is the driving factor which the keyword is just that …

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Be inspired by the David vs.Goliath battle

Organizations should take many factors into account when pursuing an SEO strategy. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. Google will reward Google Plus users and also businesses which are registered on Google Maps …

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It's a win-win strategy with an emphasis on nofollow links

Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. It's super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics …

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Never underestimate the influence of bounce rates

No two media plans are alike. Do your homework. It will pay off. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you're looking for …

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The death of non reciprocal links

Many other people could be doing the same thing. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. 80 percent of Americans have researched a product online before making a purchase Regardless of …

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The professional approach to link bait

Utilizing third-party software allows you to focus more on your business requirements. Pages should be free of HTML validation errors. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. Visually, I prefer …

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The reason everyone loves page rank

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative …

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