Alternative media enjoys many success stories. Put simply, copywriting is writing to persuade, convert, and sell. I worked with a fabulous digital agency on an interesting project last month. Pages WRCA being indexed in Google is a signal of having duplicate or thin content on the site. Perhaps one of …

you just have to convince them that you are the right business to purchase from. They will only pay if you click on the link to their website – hence the very appropriate name for the strategy. A modern short url is focused on embedding UTM parameters using a URL Builder …

Take your time to find people who are seeking answers to your question. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. One of my favourite places to visit in …

In older days of SEO, it was possible to pick out a handful of short keywords and keyword phrases, stuff them into as much content and as many links as you could, and eventually rank for them. It is best to not risk your business relationship with Google by appearing …

Build backlinks based on semantic keywords. Eg: If your core keyword is "online clothing", try to build backlinks on related words like men's clothing, ladies clothing, clothes in India and so on. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue …

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. Healthy social traffic certainly doesn't hurt SEO efforts. So, what’s the truth behind all the leased line …

Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. For example, if you're responding to a forum question about installing a water heater, it's better to link to a blog on your site that talks about water heater …

By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Even seemingly negligible factors like …

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. Before designing a website, or even if your site is already designed, you should …

Likewise, Google wants to rank websites and content that it can trust. The more you can set up expectations for your site visitors, and then consistently meet them, the happier (and more engaged) they'll be with your site. Sharing pieces of content, regardless of if it's from your site or …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page …

The SEO work for each website is different. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site's longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites …

No two media plans are alike. Do your homework. It will pay off. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you're looking for …