Search Engine Marketing

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). It's named after Larry article, the total supergeek Google co-founder who thought up the mathematical algorithm to measure it. When you hire an seo expert to improve your online …

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Programs that drive results through duplicate content

If you're feeling sneaky, you can let your competitors do the heavy lifting for you and snatch up keywords from their sites. To get your website a high search engine ranking, you need to know the concept of SEO and the ranking criteria of search engines like Google and other …

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Reasons why marketers love link research

Making sure search engines pick up the keywords you want. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions - but without snubbing any lesser sites that might link to you, as it all adds up. It's …

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Lessons I've learned from blogs

Although it is hard to dispute Google's world dominance in terms of world searches, take these numbers with a grain of salt, as some search engines may be inflating their numbers. The best SEO colleagues I have worked with and studied under all have a handful of tools in their …

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What you should have asked your teachers about web 2.0

Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and costs versus …

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The truth about search queries

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. They are often more willing to visit …

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Turn your content into a high performing machine

Although Google Plus might be one of the less popular social networks out there, it's still part of the Google Suite of applications and does play a part in boosting your site's search visibility. The key is creating content ready to serve customers across various devices and platforms. Brands need …

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How you will benefit from anchor text

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Conversion is a cost-effective, direct method of improving revenue. The basic question is always: what keywords do …

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Ensure more convenience for users by using onsite SEO

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Our job as …

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