Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. For example, if you're responding to a forum question about installing a water heater, it's better to link to a blog on your site that talks about water heater …

Clickbait makes it hard to rank for specific keywords and phrases. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website's search traffic will be negatively …

To the average web visitor, there's no real difference between a URL that starts with https:// or https://www. Unnatural links, on the other hand, are any links that you put into place yourself. You need to understand where you are now in order to accurately assess your future rankings …

By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Even seemingly negligible factors like …

When you post a link, it's important to make sure it is relevant to the conversation. You can create an "everything you need to know" blog post based on a unique topic and include everything there is to know about it. Essentially, try to keep in mind that Google no …

Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and costs versus …

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. Before designing a website, or even if your site is already designed, you should …

CMO's eyes light up when they hear growth hacking; it feels new and chichi. Boosting your website or blog traffic should be the #1 priority to making your website successful in making you money online. Focus on keywords that have higher search volume but don't neglect long tail keywords. If …

Knowledge gained from one product can often be transferred to other, even unrelated products. When an ad convinces consumers of a brand's superiority, persuasion has taken place. This usually involves shutting down the culprit site. I'm on the lookout for an incredible large rocking horses for adults . For example, where …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. They are often more willing to visit …

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build links' is to forge connections and offer value to bloggers and other influencers in your niche. An individual can even smell a …

In this example, the website 's homepage is all about clothing and the types of clothing being offered for sale. Using third-party applications will save you time. It may seem too basic, but it is really a very effective tip - a simple change of the landing page title, so it …

Likewise, Google wants to rank websites and content that it can trust. The more you can set up expectations for your site visitors, and then consistently meet them, the happier (and more engaged) they'll be with your site. Sharing pieces of content, regardless of if it's from your site or …

The question itself can sometimes make for a good headline. Backlinks that could have gone to one consolidated source of information are now being split between two (or more) pages. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for …

Although Google Plus might be one of the less popular social networks out there, it's still part of the Google Suite of applications and does play a part in boosting your site's search visibility. The key is creating content ready to serve customers across various devices and platforms. Brands need …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page …

SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. All this means for you is you have to be extra cognizant of the …

Be leery of tools that produce junky code that loads slowly. Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA …

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Conversion is a cost-effective, direct method of improving revenue. The basic question is always: what keywords do …

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Our job as …

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. Craft your content with sloppy grammar, and the article loses credibility. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge …

It's totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. In many cases, paid search is much faster for testing user flow or usability. Influencers try to grow networks of followers. I could invest in a lovely rocking horse restorations . For …

The SEO work for each website is different. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site's longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites …

Google and others are indexing more pages than ever. When you advertise offline, you put your ads where the target market is likely to see them. It refers to the number of times your keywords are used on a given page as a percentage of the total number of words …

One of the pillars of SEO, a link-building strategy is crucial. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. Now, the actual content of the page is the driving factor which the keyword is just that …

Transmission devices include the media and spokespersons that carry the message. And what's the result? According to Google, featured snippets especially helpful for those on mobile or searching by voice. Have you ever tried to buy artisan where can i buy rocking horses round here? For example, you could search …

Organizations should take many factors into account when pursuing an SEO strategy. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. Google will reward Google Plus users and also businesses which are registered on Google Maps …

SEO has been in the mainframe of digital marketing for little above two decades. Try to create a one-stop solution for your customer's conversion. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Would an inexpensive old rocking horse do the trick? I'm on …

If there were too many banner ads placed at the top, the page may slip down in the index. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site's content. A mobile device is personal, and, as such, tends to be used by a single individual …

Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. It's super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics …

No two media plans are alike. Do your homework. It will pay off. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you're looking for …

Many other people could be doing the same thing. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. 80 percent of Americans have researched a product online before making a purchase Regardless of …

Utilizing third-party software allows you to focus more on your business requirements. Pages should be free of HTML validation errors. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. Visually, I prefer …

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative …