Likewise, Google wants to rank websites and content that it can trust. The more you can set up expectations for your site visitors, and then consistently meet them, the happier (and more engaged) they'll be with your site. Sharing pieces of content, regardless of if it's from your site or …

The question itself can sometimes make for a good headline. Backlinks that could have gone to one consolidated source of information are now being split between two (or more) pages. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for …

Although Google Plus might be one of the less popular social networks out there, it's still part of the Google Suite of applications and does play a part in boosting your site's search visibility. The key is creating content ready to serve customers across various devices and platforms. Brands need …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page …

SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. All this means for you is you have to be extra cognizant of the …

Be leery of tools that produce junky code that loads slowly. Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA …

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Conversion is a cost-effective, direct method of improving revenue. The basic question is always: what keywords do …

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Our job as …

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. Craft your content with sloppy grammar, and the article loses credibility. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge …

It's totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. In many cases, paid search is much faster for testing user flow or usability. Influencers try to grow networks of followers. I could invest in a lovely rocking horse restorations . For …

The SEO work for each website is different. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site's longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites …

Google and others are indexing more pages than ever. When you advertise offline, you put your ads where the target market is likely to see them. It refers to the number of times your keywords are used on a given page as a percentage of the total number of words …

One of the pillars of SEO, a link-building strategy is crucial. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. Now, the actual content of the page is the driving factor which the keyword is just that …

Transmission devices include the media and spokespersons that carry the message. And what's the result? According to Google, featured snippets especially helpful for those on mobile or searching by voice. Have you ever tried to buy artisan where can i buy rocking horses round here? For example, you could search …

Organizations should take many factors into account when pursuing an SEO strategy. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. Google will reward Google Plus users and also businesses which are registered on Google Maps …

SEO has been in the mainframe of digital marketing for little above two decades. Try to create a one-stop solution for your customer's conversion. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Would an inexpensive old rocking horse do the trick? I'm on …

If there were too many banner ads placed at the top, the page may slip down in the index. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site's content. A mobile device is personal, and, as such, tends to be used by a single individual …

Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. It's super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics …

No two media plans are alike. Do your homework. It will pay off. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you're looking for …

Many other people could be doing the same thing. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. 80 percent of Americans have researched a product online before making a purchase Regardless of …

Utilizing third-party software allows you to focus more on your business requirements. Pages should be free of HTML validation errors. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. Visually, I prefer …

Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative …