How does scraping improve search rankings?

Clickbait makes it hard to rank for specific keywords and phrases. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website's search traffic will be negatively …

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Facts about metrics that will make you think twice

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. Before designing a website, or even if your site is already designed, you should …

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